I”d like to see what this guy used for a fishing pole. The people at Berkley Gulp! bait are banking that this new ad featuring professional fishermen in the buff will appeal to burly, beer guzzeling, sea lovers everywhere. Yeah, I can see that and no doubt Brokeback Bay won”t be far behind.

Weather sales for the organic product go up due to the attention grabbing ad remains to be seen, in the mean time it sure does make wrangeling worms seem a lot more appealing.