Sharon Stone Will Wear Fendi in Basic Instinct 2:
Sharon Stone appeared at the Cannes Film Festival where she was promoting “Basic Instinct2: Risk Addiction” wearing vintage Fendi mink bolero from the Rome’s fashion house. Actually she just followed the traditions: 20 years ago she appeared in the first part of the movie in the furs from Fendi.
The CEO of Fendi Michael Burke described this issue as the “subliminal” effort to revive the era of the Cinecitta studio.
“This was before product placement. They just called up houses and we shipped over a bunch of furs,” - he said.
Nowadays most of the furs that public sees on actresses in films is designed exclusively for them and according to the script.
Fendi, according to Burke, works with only suitable projects that reveal the spirit of Fendi.
Fendi was worn by Halle Berry in Catwoman, Monica Belucci in How much you love me (now in post-poduction), as well as in Sofia Coppola’s upcoming Marie-Antoinette. The list of movies also includes Godfather, Evita, Die Another Day, The Age of Innocence and the names of actresses like Catherine Deneuve, Jessica Lange, Sophia Loren. Some actresses with their roles served the generator of ideas for future fashion trends, like for example Lange, who wore Fendi fur, created for her by Karl Lagerfeld, in “Titus”. Despite that most of the furs is a “well forgotten past”, decorated with accessories.
Not only will the dangerous writer/heroine of Stone will wear Fendi in “Basic Instinct 2: Risk Addiction”, her apartment in the movie will also be decorated by Fendi Casa.